Just out of curiosity I did a little poking around the Internet to see what’s happening in the big world of cyberspace. To me it looks a lot like the mother ship coming over the horizon from the movie Independence Day. I’m going to offer my readers the link to what I consider to be a great article on the subject. http://blogs.hbr.org/cs/2009/10/why_the_internet_is_so_distrac.html
In my opinion it all started with the invention of the radio around 1900. Radio required a little of your attention because it needed electricity to operate and was a large and heavy receiver so one had to be nearby to hear it. Bottom line… you could not milk the cows and listen to the radio. There was nothing portable about it! The one shown here is a Crosley. It had 37 tubes and six speakers. It also was about five feet high and weighed 475 pounds.
TV came along some 50 years later and this was a communications device that required every bit of your attention. Before this amazing invention a kid had to play outside, run, climb trees, play baseball or ride bikes. After TV you had an excuse to avoid doing any of those things. You just couldn’t be doing other things and still engage with this new device, although my Grandmother found a way to sit in front of it with a big bowl of string beans and pull the strings off the beans while being entertained. She was the first multi-tasker I’d ever seen up to that point. Since the new TV was a device more suited to the living room, people started taking their food there from the kitchen or dining room. It was just more fun to eat and be entertained at the same time. Forget the family communication, the bonding discussion that blended the lives of the family members into each other’s realities. If the TV was on and working then it took first place.
Then a company named Swanson invented the TV Dinner. This was more than a new invention caused by a new invention. The arduous work of actually preparing the dinner was now relegated to some far off kitchen machine shop that offered you a passable dinner you could eat while watching any one of the three channels at your disposal. The three channels were ABC, NBC and CBS. It was not easy to choose a show without a little exercise because there was no such thing as a remote control. In my case Grandma was the remote control. She told me what channel to switch to and I got up and did it.
Eventually most folks had both the TV and the radio so it was possible to have both going at the same time. In my house the radio was on in the kitchen and the TV was on in the living room. Toss in the daily newspaper and the age of distraction was upon humanity. Magazines were right around the corner.
For the world of distraction to expand we needed the invention of transistors. In July of 1951, Bell Labs announced the invention of a working and efficient transistor. This has been said to be among the most important inventions not only of the 20th Century, but of all time due to the endless possibilities this early invention spawned. For sure this tiny device enabled that most important device of all – the transistor radio. While you can still buy a transistor at a good electronics store, today’s transistors are very small indeed. The computer I’m writing this with has 731 million of them. Each is only a few atoms wide. It is said by theoretical bio-physicists that in time we humans will use enough of them to challenge the capacity of the human brain. Imagine a robot with that kind of thinking power. Now that would be a distraction!
In early 1955 a tape recorder manufacturer in Japan had also decided to make small radios. In fact, they were going to devote their whole company to these commercial products. Tsushin Kogyo was close to manufacturing its first radios when it heard that an American company had beaten them to the punch. But they kept up the hard work; eventually producing a radio they named the TR-55. In the Spring of 1955, the Japanese company was poised to enter the US market. The only problem was that the company name was not easily pronounceable for Americans. They needed a new name. Ibuka and his partner Akio Morita thought and thought. First, they found a Latin word sonus meaning “sound.” That was a good start. At the time, bright young men were referred to as “sonny boys,” and that was a good image too. Combining the two concepts, they developed a new name: Sony. Yes, that is THE Sony and that is how it came about.
With that new name the world was introduced to a new distraction concierge via tiny portable radios, tape recording machines, record players, smaller and smaller TV sets and soon movie and film cameras. Alas, it was possible to have the TV going in the living room, a slide show being displayed in the family room, radios playing in the bedrooms and records being played in the basement. And let’s not forget that while all this was going on someone was very likely talking to someone else on another fascinating invention called the telephone. And all of this was in 1955!
Before long a company named Motorola invented a radio that could be installed in a car. Not only that, the unit eventually also contained a tape player! That story is interesting by itself but it did point drivers in the direction of another distraction… fiddling with the radio knobs while driving the car. In 1930 Galvin Manufacturing Corporation introduced the Motorola radio, one of the first commercially successful car radios.
Company founder Paul V. Galvin created the brand name Motorola for the car radio—linking “motor” (for motorcar) with “ola” (which implied sound). Thus the Motorola brand meant sound in motion. And there we have another layer of distraction. But this was only the beginning.
Next came the 8 track. Not many of my readers are going to know what this means so here’s a photo of one of the famous machines that was about as close to a CD as you could get in those days. The 8 track utilized a standard ¼ inch magnetic tape in a continuous loop that allowed a user to instantly switch from one song to any of three others in living stereo at the push of a button. Due to improved technology of the day they could record 8 individual tracks on that small magnetic tape thus there were 4 stereo tracks all moving at one time. This machine took up a lot of room in your car but if you had one of these distraction units you had arrived! Of course the cassette replaced the 8 track and many cars on the road today still have operating cassette players in them.
As time marched on the number and creativity of distraction machines continued to evolve. With the invention of the CD in 1982, the first album released on this new plastic disc was Billy Joel’s 52nd Street, that reached the market alongside Sony’s CD player CDP-101 on October 1, 1982 in Japan. A distraction for sure but a very nice one as the sound was off the charts.
For a time we humans had about all the distraction we could handle. Then in the mid-1980s along came the Cell phone. This was to become a distraction like no other. The evolution of the cell phone is legendary but I’ll say it anyway – in America alone we have more active cell phones in service than there are people in the country. Globally 87% of the human population has one. That’s roughly six billion humans with a cell phone and they can all talk to each other. For a real distraction note that many of these phones are really small computers with a phone circuit built in and they can access the Internet. I have 4 of them in service myself with three carriers. Each one is justifiably working with a cost I do not mind paying considering the world of information delivered to the palm of my hand at the speed of light.
In summary, I’m a distraction junkie. As I write this blog entry I am looking at two 22inch monitors displaying my computer work in a half dozen simultaneously operating Microsoft Windows. On top of this stack sits another 22 inch Hi Def TV powered by a Motorola HDMI tuner/DVR unit fed by a cable that can carry 300+ digital channels. To my left sits a magnificent iMAC 24 inch ultra-Hi-Def computer with V6 series 2 powered monitors standing on each side of the machine. My fax unit made by Brother allows lightning fast double sided black on white copies, printed pages and faxes. And all of this is in an office with six book cases holding roughly 1,000 volumes covering a nice range of topics from A to Z. Next to the book cases are stacks of magazines. I’m drowning in data and yet I love it. As a writer, speaker, trainer and business consultant this data is the raw material of a working life. (Yes, some of us still use fax machines even now and in my case I have a dedicated phone line just for that purpose.)
Below the main computing desk sits an HP full color 5580 series photo printer / scanner. Add in my iPhone 4S powered by Sprint and my Motorola Droid Bionic Razr 4G/LTE powered by Verizon and you get the idea. But just in case you don’t we can chat about it on my Cisco designed Iris Video Phone with a 4.7 inch Hi Def full 30 Frames Per Second screen synced to keep the sound and the image in perfect union. This is an ACN miracle (www.willr.acnibo.com) widely distributed in over 23 countries worldwide. It’s like Skype meets Magic Jack on steroids.
Not to be outdated when I’m behind the wheel, my 2010 Chevrolet Silverado 4 door LTZ sports a satellite radio featuring GPS, XM, AM and FM radios as well as DVD movies, CD and MP3 music and an Aux input port that allows me to plug in my iPod. And all this through a Bose surround sound system that delivers the best sound I’ve ever heard. The built in Bluetooth speaks to my phones wirelessly over the surround sound system so I can talk to the windshield in perfect clarity with the push of a button on the steering wheel. In 1960 I had a CB radio in my car and thought that was a big deal. Today, as a HAM radio hobbyist I have radios that can communicate around the globe while I’m sitting at a red light. For that matter I have one radio that can communicate with the Space Station and the FCC license to do so. (AC6WB)
When I finally get to the coffee shop I can take in my iPad-2 64 gig that gets its updates from the iCloud over a WiFi system that is offered free in just about every café or book store in the country. My phones, my computer and my iPad are all seeing the same data at the same time. The phones and the iPad take photos and videos in 8 Megapixel or 1080 DPI clarity that I can post on the Internet right away. I have a Sony Bloggie in my bag just in case I need a bit more capacity and for even more I have a Sony ACHD video camera that delivers stunning video along with a half dozen other digital cameras to support my hobby. This content can be posted on the web within seconds of being recorded.
I love it. I love the screens, the data, and the instant magazines, books, web sites, videos, audio tracks, TV, Internet, voice command calls to my friends and family. Well, you probably get the point. I can ask my iPhone to talk to me and it does. A little lady lives in my iPhone and her name is Siri. I can dictate to either of my phones and they understand what I’m saying or asking for. It’s all pretty amazing. All these things communicate with my PC and my MAC and they both communicate with the World Wide Web. I’m drowning in a world of data and don’t know what to do with it. I just know that I love having more information available to me in one hour than the average person had available in an entire lifetime just 100 years ago.
The problem is that the final distraction is the largest of all. It spans all of humanity and allows anyone with access to the Internet to look into the past, into the universe, into the sub-microscopic world of atoms and into the future. With millions of web sites and billions of pages with trillions of words on them there really is no end to the distraction. Now add in the seven billion humans who want to talk to each other via blogs, social networking sites, video hosting sites and an endless list of other communication venues and we can see the world everywhere all at once all the time.
The bottom line is we live in a world of endless distractions. What we do with the power of all these tools makes the difference in what we can do with our lives and our careers. At some point we have to focus. We may be able to chew gum and type but can we think and write? Can we use the limitless data at our disposal for something other than mindless entertainment or senseless trivial communications about nothing?
I think we must limit the time waste all this distraction breeds and take control of the cause of the dummy down effect. And it doesn’t help to think that we’re not the only country afflicted with this problem; it’s universal and everywhere. Still, we have to do something about it. In my view it’s going to take a lot more than the MUTE button on the remote control or the fast forward button for the DVR. With just about every home equipped with a DVD or Blue Ray player, Flat screen 1080 DPI, 220Hz, LED TV, and some in 3-D with surround sound systems it’s not uncommon to find half a dozen remote controls sitting on the coffee table with a collective 300 + buttons to push. The good news is that each control has an OFF button.
We’re going to have to turn all the devices off now and then and re-learn to THINK. We need to start reading again in a quiet room like we did around the time TV was first invented. Distraction is just another form of entertainment but without a plot, a story line or an ending. Better to turn off everything and watch a good movie on that Cable TV setup. Better yet, sit in a forest and stare at the trees or sit on a beach and watch the sun come up. Take a walk along the top of a mountain trail without a cell phone, just a bottle of water and your senses.
The trick in my view and the point of this blog posting is to be where we are when we’re there without desire or regret. That’s happiness. Let’s give the distraction concierge a day off. Just don’t forget your car phone charger or business journal with that list of usernames and passwords.
Some reading tips:
• The Shallows, Nicholas Carr, Norton Publishing
• Driven to Distraction, Edward M. Hallowell, MD, Simon and Schuster
• The Thinking Life, P. M. Forni, St. Martin’s Press, NY
• Steve Jobs, Walter Isaacson, Simon and Schuster
I’m Will Robertson and If you’d like to know more about my keynote speaking or consulting / PR / Team Building work you can check my web sites at www.psistrategies.com or www.willrobertson.us or www.willr.acnibo.com or contact me at prospeaker@cox.net or call Cell Ph. 562-577-7000 Google Ph. 562-281-5560
To book me call 800-242-1900






































